PLDT and its wireless arm Smart Communications Inc. recently brought their CX Congress on the Road to Davao City, highlighting their commitment to deliver and elevate customer experience through fast and reliable services nationwide. 

Customer Experience Service Delivery Associate Jayson Lavarez believes that the customers are brand ambassadors, and doing more for them should be second nature for PLDT employees like himself.

"As Customer Experience Advocates, our primary goal is to give exceptional service to clients. We aim to remain a customer-focused organization that immediately addresses their concerns," he said. 

Lavarez is one of the many PLDT and Smart employees in Davao who attended the caravan to raise the level of customer service in the region. "For me, customer obsession is about going the extra mile. It means finding ways to pass through narrow streets or even riding a bicycle, just to reach our customers and address their needs," he added. 

The “Customer Experience (CX) On the Road” caravan is part of a broad range of activities undertaken by PLDT and Smart in their continuing drive to further improve customer experience.