Women farmers in Northern Luzon are leading a technology-driven transformation. In a region where agriculture fuels local economies, women are leveraging tech to modernize their farms, boost productivity, and secure better incomes.

For this former OFW turned entrepreneur, technology and hard work go together in growing a home-based business.

PLDT and Smart’s support for the Fiesta Señor and Sinulog Festival 2025 aligns with the PLDT Group’s commitment to fostering Cebuano faith and culture, uniting devotees all over the world through reliable communication and connectivity.

Mayet suffered a debilitating knee injury years ago while working at her previous job, which forced her to find alternative ways of earning a living.

In Tuguegarao, where farming is one of the main sources of livelihood among residents, 36-year-old Maureen Ann Blancad has transformed her life as a farmer and her community through the power of technology.

Backed by PLDT and Smart through MVP Sports Foundation, they have broken barriers time and again in men-dominated fields.

Golden Mama is known for its native delicacies and delicious, export-quality bottled laing, ginataang santol, and Bicol express. In 2023, founder Salve San Juan attended PLDT and Smart’s digital upskilling to e-commerce program eBizNovation.

A mother of two, Annalyn Fernan also devotes her time to growing her loading and bills payment business, which was part of the OFW Family Livelihood Program jointly awarded by the Department of Migrant Workers and PLDT Global.

Through technology solutions, the PLDT group has made digitalization more accessible, especially for businesses to thrive in the ever-dynamic market.

 

Entrepreneur Aslia Ilian Dimaocom from Lanao del Sur regularly participates in PLDT and Smart’s eBizNovation program, helping their cooperative continue to thrive.