PLDT-Smart Chairman and CEO Manny Pangilinan leads the ceremonial toast at the opening of the first ever PLDT-Smart store. Also in photo are PLDT-Smart Retail Head Alex Caeg, PLDT Chief Corporate Services Officer Ray Espinosa, PLDT-Smart Chief Revenue Officer Eric Alberto, PLDT Group Controller and Smart Chief Financial Officer Chaye Cabal-Revilla, PLDT Chief People and Culture Officer Liza Sichon, and PLDT Head of Consumer Business Market Development Renren Reyes.
PLDT and Smart formally unveiled the first ever PLDT-Smart store — a one-stop digital hub and converged store which caters to customers from PLDT Group’s three flagship brands: PLDT, Smart, and Cignal. The store features customer-centric design and innovative digital installations to level up the service experience in-store.
Located right in the heart of a bustling business district, PLDT-Smart Store brings to life the telco group’s vision of convergence by making it more convenient for PLDT, Smart, and Cignal customers to access and enjoy industry-leading digital solutions for home and mobile.
“We envision the PLDT-Smart store to be an ultimate go-to for digital solutions,” PLDT-Smart Chief Revenue Officer Eric Alberto said. “With this converged store, we hope to make it easier and more rewarding for our customers to enjoy cutting-edge digital solutions for home and mobile.”
Digital home away from home
The PLDT-Smart store was designed to be sleek and modern yet at the same time, warm and accommodating — a comfort zone for digitally savvy Filipinos. The overall aesthetic puts emphasis on highlighting content, ease of access, and immersive experiences.
The store is supervised by Experience Officers who are equipped to handle any customer concern and provide expert tailor-fit advice based on a customer’s unique digital needs.
Digital installations include a self-service InfoTouch booth which allows customers to view and print billing summaries, check account details and make repair requests, among others. Those who want to settle their bills or request a change of SIM card without queuing can also use the Smart Super Kiosk.
The Broadband Visualizer allows customers to check data usage for different types of online activities as well estimate download and upload times. This is particularly helpful for customer deciding on a broadband plan. An Interactive Table lets guests browse, play, watch or listen to music while waiting for their companions in-store. Selfie-savvy customers will also enjoy taking life-size photos with adorable filters using the Augmented Reality Wall.
Age of convergence
PLDT, Smart, and Cignal also recently launched the Best Buy Bundle which enables subscribers to get the premium digital services for the family — unlimited PLDT Home Fibr, Smart mobile, and Cignal pay TV plans — while enjoying big discounts. Beyond the convenience of a unified bill, Best Buy Bundle offers huge savings of up to P11,300 in a year.
According to PLDT-Smart Retail Head Alex O. Caeg, the group’s thrust towards convergence and the launch of the PLDT-Smart Store is intended to bring the best digital experiences closer to customers. He added, “The converged store was designed with our customers in mind. We want to ensure that our customers get to enjoy meaningful, convenient, and the best digital experience with our products and services.”
PLDT-Smart store is located at the ground floor of the World Plaza Building in Bonifacio Global City.
