MANILA, Philippines, January 3, 2013 - Leading telecommunications provider PLDT is expected to boost its retail offerings with the recent launch of its digital servicing brand called HOME. Using the powerful fiber optic broadband which runs at up to 100 Mbps, HOME connects all electronic devices in people’s homes - such as computers, tablets, smart phones, and smart TVs - for seamless, simultaneous streaming and interconnectivity.
 
“Digital technology has indeed changed the Filipino family’s lifestyle, making constant connectivity an important part of their lives. The basic components of a connected home, which include computers and tablets, are now being adopted by more and more families in the Philippines,” said PLDT EVP and Head of HOME Business Ariel P. Fermin.
 
He explained that the various devices satisfy shared and overlapping needs of individual members of the family both inside and outside the home. For instance, the smart TV is the center of information and entertainment for the whole family, the laptop or desktop is a major information, communication, and entertainment device, the landline is a major device for voice communication, the tablet is a digital entertainment hub, and the smart phone, an indispensable personal gadget.
 
“These devices can actually be networked or interconnected thru PLDT HOME, enabling families to experience the new way of communication and entertainment using premium broadband,” Fermin said.
 
He added that “The new HOME logo is inspired by the overlapping of four screens – the laptop, Internet TV, smart phone, and Telpad, the first tablet and landline in one. The logo represents how HOME interconnects all the devices of the family with one powerful broadband.”
 
“With digital services such as myDSL, Telpad, and Fibr, all running on PLDT’s extensive 54,000 kilometers of fiber optic cables, HOME’s cutting edge technology will definitely bring families closer together and establish the strongest connections at home,” Fermin said.
 
The immense popularity of the internet underscores the importance of connectivity among people especially in their homes. According to a 2011 Yahoo-Nielsen Net Index, generally all market segments have multiple internet users at home more than 80 percent of the time. The study also revealed that home internet users tend to access more frequently compared to their i-café and mobile counterparts, with more than 50 percent accessing the internet at home once, or more than once a day.