Leading Philippine telecoms and multimedia service provider PLDT has recently joined the Open Data Platform (ODP), a worldwide consortium of Big Data global technology leaders that aims to standardize the core platform and accelerate Big Data delivery across markets.
The ODP has a membership of 15 global companies including GE, Hortonworks, IBM, Infosys, Pivotal, SAS, Altiscale, Capgemini, CenturyLink, EMC, Teradata, Splunk, Verizon Enterprise Solutions, and VMware.
"The members of ODP are excited to partner with PLDT Group as the newest gold member of ODP. PLDT Group brings the ASEAN region perspective to our global initiative and will provide a wealth of understanding around Big Data." shared the ODP Founding Members group.
The PLDT Group envisions a Center of Excellence for Big Data in the ASEAN region that will pioneer world-class data science expertise, carrier-grade analytics infrastructure, and market-attuned Big Data services to include platforms, real time analytics, and insights.
“As the PLDT Group sustains its Digital transformation, our Group-wide Big Data initiative will enable game-changing capabilities and insights for our clients, most especially in the Enterprise space. We are very enthusiastic about the transformative power of this technology in enabling our Corporate customers to optimize operations and more importantly, to engage with their consumers in ways previously not thought possible.” said Eric Alberto, PLDT Executive Vice President for Enterprise & International and Carrier Business Group and ePLDT President and CEO.
The PLDT Group’s Big Data service lines include Platforms-as-a-Service, Data Warehousing-as-a-Service, and Insights-as-a-Service among others. These services provide the analytics infrastructure as well as the data science expertise to unlock actionable insights from data sources and to process data feeds in real time.
Use cases for Public Sector, meanwhile, include transport planning, route optimization, and traffic monitoring. By employing sophisticated algorithms to analyze anonymous cell phone signals on the move, cities and roadway authorities can get a view of the traffic situation without deploying costly road sensors.
In Retail, Big Data is used to measure foot traffic, analyze transactions, and mine loyalty card activity to better understand customers. Through this enhanced understanding, retailers are able to personalize offers, design campaigns, plan staffing-levels, manage inventory, and get the right products on shelves.
PLDT Group itself is among the largest implementers of Big Data and Real-time Analytics in the ASEAN Region. The group and its subsidiaries process over 30 Terabytes of data on a daily basis, leveraging its own in-house talent of Data Processing Engineers, Data Scientists and Analytics experts.
For the Philippine market, the PLDT Group is currently working with a select number of Enterprise clients from a wide spectrum of industries for collaborative enterprise implementations.
“The PLDT Group aims to ensure the competitiveness of the country in this Digital Age, and our foray into the Big Data Analytics space further leverages on our investments in network infrastructure and other strategic digital initiatives. We will sustain our commitment to transforming the PLDT Group to benefit all our stakeholders, and most especially, to providing leading-edge ICT solutions that contribute to the progress and development of the Philippine economy.” said Napoleon Nazareno, PLDT President and CEO.
