Earlier this year, the PLDT and Smart RAFM Group, in collaboration with Four Points by Sheraton Boracay, embarked on a transformative coastal cleanup drive at Station 1, Barangay Balabag, Boracay Island.

This inspiring initiative not only underscored our unwavering commitment to environmental sustainability but also brought our team closer together, fostering a spirit of unity and collaboration. Employees from all levels, including staff, supervisors, managers, and department heads, joined forces with Sheraton’s volunteers, dedicating our combined time and effort to preserve the island's pristine beauty.

Our participation in this cleanup drive highlights the profound impact of corporate social responsibility (CSR) and the power of collective action. By working hand-in-hand with local communities and eco-friendly partners, we aim to inspire others to take responsibility for their environment.

This event served as a reminder that preserving Boracay's natural beauty is a shared responsibility, urging everyone to "Look, admire, and leave it for others to enjoy." Let's continue to empower change, strengthen our bonds, and make a lasting positive impact on both the environment and society.