
Original article: Enhance retail branch operations with PLDT Enterprise’s Managed SD-WAN
PLDT Enterprise, the corporate arm of the Philippines' leading telecommunications and digital services provider, PLDT, continues to champion growth for retailers through Managed SD-WAN, a reliable, secure, and high-performing networking solution designed for seamless operations.
At the core of PLDT Enterprise’s Managed SD-WAN are three essential pillars: resiliency through intelligent path control and automatic failover, cloud readiness for seamless integration across digital platforms, and robust security that enables granular control over applications that are allowed in the network. These capabilities empower retailers to operate with confidence—even in fast-paced, high-demand environments.
The retail industry, driven by the demands of rapid digital transformation, requires solutions that ensure seamless operations, from point-of-sale (POS) systems to cloud-based applications. Unlike traditional system integrator (SI) solutions, PLDT Enterprise’s Managed SD-WAN goes beyond connectivity by integrating expert-managed services, built-in security, and intelligent traffic routing—enabling retailers to scale and innovate with confidence.
Through the Managed SD-WAN solution, retailers can modernize their networking infrastructure with a solution designed to improve the reliability, security, and manageability of their connectivity— without the complexity of traditional store setups.
Enabling business growth through technology
PLDT Enterprise’s Managed SD-WAN is tailored for retailers looking to modernize their networking infrastructure. The solution ensures secure and optimized data traffic routing through multiple uplinks, guaranteeing critical applications like POS systems will have prioritization, even during peak hours such as holiday seasons or large-scale sales events.
“Retail businesses face increasing pressure to adopt digital-first approaches to remain competitive. With PLDT Enterprise’s Managed SD-WAN, we provide not just connectivity, but a fully managed, intelligent network solution that’s resilient, cloud-ready, and secure—simplifying IT operations and ensuring seamless business continuity,” said Nico Alcoseba, First Vice President and Head of Product Management and Global Capacity Strategy at PLDT Enterprise.
“With optimized branch connectivity, enhanced application performance, and improved security, this innovation is not just about technology—it’s about preparing our customers to be able to thrive in a quickly moving, and evolving, digital economy,” he added.
Beyond reliability and security, PLDT Enterprise’s Managed SD-WAN supports the United Nations Sustainable Development Goals (SDGs), particularly Goal 9 (Industry, Innovation, and Infrastructure) and Goal 12 (Responsible Consumption and Production).
By optimizing connectivity, the solution reduces network downtime, enabling retailers to operate efficiently while conserving resources. This further positions PLDT Enterprise as a leader in driving responsible digital transformation for businesses.
Driving innovation through impactful solutions
PLDT Enterprise’s Managed SD-WAN solution offers a comprehensive suite of features designed to meet the dynamic needs of the retail industry.
At its core, the solution combines software-defined technology with reliable network connectivity to enable retailers to optimize their operations and customer experiences.
The Managed SD-WAN solution includes:
• Dynamic Path Selection: Automatic routing of data traffic to ensure optimal performance, even during internet disruptions.
• Integrated Wireless Connectivity as Backup: Ensuring connectivity remains uninterrupted during unexpected downtimes.
• Built-in Security: Built-in end-to-end encryption, firewalls, and secure tunneling to protect sensitive customer data.
• Managed Network Service: Round-the-clock network monitoring and maintenance by PLDT Enterprise’s dedicated network experts—offering retailers a fully managed service.
“Retailers today cannot afford disruptions in their operations. With features like auto-failover with dynamic path selection, application-aware routing, and built-in security backup, our Managed SD-WAN solution guarantees seamless and secure connectivity, supporting both small-scale retailers and large franchise chains in their digital journeys. This also allows them to focus on their business expansion and customer engagement,” Alcoseba added.
By deploying Managed SD-WAN, PLDT Enterprise is enabling retail businesses to scale efficiently, adapt to new customer demands, and ensure business continuity.
Through product offerings like the Managed SD-WAN, PLDT Enterprise remains at the forefront of innovation, delivering connectivity solutions that not only address current market needs but also drive progress toward a more sustainable, digitally enabled future.

