PLDT Infoteach Outreach Program, the flagship corporate social responsibility (CSR) program of the company, received its first-ever recognition in the local awards scene during the recently concluded 54th Anvil Awards: Gabi Ng Parangal held at the Marriott Grand Ballroom in Newport City.
The program bagged a Silver Anvil trophy under the Public Relations Programs on a Sustained Basis Education/Literacy presented by the Public Relations Society of the Philippines (PRSP).
Since 2004, there have been over 35,000 graduates of the PLDT Infoteach Outreach Program. In 2018, the program produced 3,082 fresh students and 3,196 fresh teacher graduates, 26 women, 25 senior citizens, and 91 out-of-school youth graduates from the barangay level with a total of 6,420 graduates in that year alone.
The PLDT Infoteach Outreach Program reaches out to high school students and elementary and high school teachers nationwide. In 2018, PLDT’s Infoteach Outreach Program provided digital literacy training to all 6,420 program participants in 11 schools divisions of DepEd covering 50 cities and municipalities.
The program is a collaborative project of PLDT, UPOU, DepEd, UPOU Foundation, DICT, and the LGUs where the participating schools are located.
Remarkable milestone
Telco giant PLDT was honored as this year’s Company of the Year by PRSP. The award is conferred to PLDT for garnering the most number of Anvil points for its public relations programs and tools. The company harvested five Gold Anvil trophies for its outstanding PR programs specific to the company’s employees.
Esteemed as the country’s premiere organization for public relations professionals, PRSP lauded the Philippines’ leading digital services provider with Gold trophies for groupwide initiatives such as Handle With Care — PLDT’s in-house campaign on data privacy; L&D On The Road — an employee program on essential training offerings; the MVP Geek Olympics — a hackathon for employees of PLDT and affiliates; The Rocketeer Project — a campaign about challenging the status quo and being ahead of the curve; and #VoxNow — an employee engagement program that bridges the gap between past and present generations of employees through a synergistic initiative that additionally serves to foster corporate values.
Aside from the PLDT Infoteach Outreach Program, Silver Anvil citations were also given to PLDT Global’s e-Grad program and PLDT Enterprise’ Kick-off and Cybersecurity campaigns.
With more than 400 entries submitted to PRSP every year, the Anvil Awards is recognized as the Oscars of the communications industry, as it symbolizes excellence in public relations.
