by PLDT Media Services | May 04, 2011

MANILA, Philippines, May 04, 2011 – Business, by nature, is a competitive racetrack. Partnering with the best is the key to rising from the rest and being top dog in the industry proves one’s staying power.

So it is through this that the PLDT Corporate Business Group recently launched its new identity as PLDT Alpha Enterprise at the grand car-filled Alpha Track Day held at the Clark Speedway in Subic – a whole day event where speed, precision, and performance dominated the atmosphere.

“PLDT is committed to embracing change and fearlessly moving forward into the future of wired and wireless platforms, and leading-edge ICT solutions,” said PLDT SVP and Head of Customer Sales and Marketing Group Eric R. Alberto.

Backed with PLDT’s advanced network and unmatched infrastructure in providing superior data, voice and wireless services, PLDT Alpha Enterprise has been the end-to-end ICT partner for some of the country’s blue chip companies,.

“Alpha is the product of the PLDT Corporate Business Group’s evolution as the premier ICT provider,” said PLDT VP and Head of Alpha Enterprise Jovy Hernandez. “The renewed PLDT Alpha Enterprise vision is to put ‘Relationships First’, being more customer-focused and more sensitive to our clients’ needs and aspirations.”

“PLDT Alpha Enterprise has certainly the network, the technology, and the people to undertake a ‘Relationships First’ strategy for every enterprise requirement,” Hernandez added.

CEOs and top executives of alpha companies attended the event-filled launch, which include the race clinic with the Tuason Racing School of top racecar driver JP Tuason.

Rolled out for guests during the Dynamic Taxi Ride segment were luxury high-speed sedans such as the BMW 135S and Z4, Subaru Legacy GT and WRX STI, Hyundai Genesis, Mercedes Benz E-Class, Audi A4 Quattro, and Q5, Porsche Panamera, and Mini Coopers.