PLDT and Smart bagged two bronze Tambulis at the recently concluded Tambuli Awards which celebrate businesses and brands that drive performance with purpose, and recognizes successful corporate, marketing, and sustainability initiatives that positively impact the world.
PLDT Inc. and its wireless unit, Smart Communications, Inc. bagged major honors at the 2024 Tambuli Awards. This year’s winners were announced at a ceremony held recently at Grand Hyatt, Manila.
The group was the only Philippine telco recognized during the ceremony. Entries were judged based on business results and qualitative results of how the campaigns promoted virtues and values for the betterment of society.
“As the country’s leading integrated network, we recognize our important role in nation-building and bridging the digital divide. We thank the organizers for honoring our campaigns and programs that provide meaningful connections and lasting value to Filipinos, wherever they are in the world,” said Cathy Yang, PLDT and Smart First Vice President and Head of Group Corporate Communications.
PLDT and Smart won Tambuli awards for the group’s #MSMEmpowered and #FarmSmart Communities and SIM Registration Drive initiatives. PLDT Home’s Madiskarte Moms PH, was also recognized as a finalist under the Builders of Society category.
PLDT and Smart bagged a bronze Tambuli under the Corporate Purpose: Public-Private Partnership category, for its #MSMEmpowered and #FarmSmart Communities program, which aims to bridge the digital gap for micro-, small and medium-sized enterprises (MSMEs) and farmers by equipping them with digital literacy training, resources, and access to expanded markets, that will help them grow their businesses.
The group’s value brand, TNT, also bagged a bronze Tambuli under Builders of Society: Responsible Citizenship - Video category, for its SIM Registration Drive initiative, a multi-media communication campaign to promote SIM registration, in support of Republic Act No. 11934, otherwise known as the Sim Registration Act.
Shown in the photo are representatives of winning teams of PLDT and Smart led by (4th, 5th and 6th from R) Lloyd R. Manaloto, First Vice President and Head of Prepaid Marketing, Content, and Business Development of Smart; Kristine A. Go, SVP for Consumer Wireless Business of Smart; and Cathy Yang, First Vice President and Head of Group Corporate Communications of PLDT and Smart.
Meanwhile, PLDT Home’s Madiskarte Moms PH, was recognized as a finalist under the Builders of Society: Advocacy - Integrated Media category. Madiskarte Moms PH is an online community that aims to educate aspiring, starting, and experienced mompreneurs on how to successfully start, manage, or grow their business by providing them with information, resources, and a strong support system with like-minded moms in a safe online space.
Held annually, the Tambuli Awards are organized by the University of Asia and the Pacific’s (UA&P) School of Media and Marketing. The program celebrates businesses and brands that drive performance with purpose, and recognizes successful corporate, marketing, and sustainability initiatives that positively impact the world.
