Every digital transaction – from paying bills, to running a business – depends on one thing: trust. At the GSMA Digital Nation Summit 2025, PLDT Enterprise showcased how secure and collaborative technologies are helping build that trust across the Philippines.

PLDT and Smart supported the inaugural Coconut Philippines Trade Fair 2025 organized by the Department of Trade and Industry, the Philippine Coconut Authority, and the Coconut Farmers Industry and Development Plan.

This masterclass featured PLDT and Smart’s award-winning eBizNovation program, which equips micro, small, and medium enterprises with practical knowledge on how to leverage social media platforms to grow their businesses and participate meaningfully in the digital economy.

More small businesses in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) can now participate in the digital economy, as PLDT and Smart strengthened their partnership with the region’s Ministry of Trade, Investments and Tourism (MTIT-BARMM) in celebration of MSME Week 2025.

As more Filipino entrepreneurs shift online, PLDT and Smart’s comprehensive eBizNovation efforts are proving crucial for small businesses across the Visayas.

PLDT and Smart continue to advance their mission of bridging the digital divide, especially in geographically challenged areas and other underserved communities across the Philippines.

In Cebu City, more than 30 Avon sales leaders have leveled up to online selling as PLDT and Smart continued their eBizNovation program efforts in partnership with the Philippines' leading direct seller of beauty brands.

Farmers in Eastern Visayas are quickly learning how AI and social media can boost their livelihoods. Through a training and knowledge exchange session, more than 40 farmers from Eastern Visayas gained new knowledge about these digital essentials, with the assistance of digitally savvy agribusiness students.

PLDT and Smart are expanding the partnership with Avon with the Davao leg of trainings under the eBizNovation program. The initiative aims to support the digital growth of Avon’s community of women entrepreneurs.

As the country marks National MSME Month, PLDT and Smart, together with PLDT Enterprise and Maya, are ramping up efforts to empower Filipino entrepreneurs through their flagship digital upskilling program, eBizNovation.