In today’s hyperconnected world, staying online has become second nature. Whether lounging at a café, shopping at a mall, or waiting at an airport lounge, access to public Wi-Fi has become an essential part of daily life—keeping Filipinos informed, entertained, and connected wherever they go.
To support this increasingly digital lifestyle, PLDT Enterprise has entered into an explorative partnership with the innovator AWING, and its strategic partner global technology company NTT e-Asia, to pioneer a new digital advertising solution that reimagines how millions of Filipinos experience public Wi-Fi connectivity.
Under this collaboration, Wi-Fi Ads powered by AWING aims to transform the simple act of connecting to Wi-Fi into a more engaging and seamless experience for customers, while enabling businesses and brands to reach audiences more effectively based on their real-world location and behaviors.
Making public Wi-Fi more useful and engaging
With Wi-Fi Ads, customers who log onto a participating public Wi-Fi network may see relevant, non-intrusive brand messages or offers that match their location—similar to how ads appear on login pages of major establishments.
For businesses, these Wi-Fi touchpoints are transformed into additional marketing channels to reach potential customers—particularly in high-traffic venues—without disrupting the connectivity experience, tapping a large-scale Mobile Location-based Marketing (MLBM) network to enable highly targeted, context-based communication.
Shaping the future of connected experiences
The exploratory partnership enables PLDT Enterprise to offer this platform to select customers who are using BEYOND FIBER or Branch-In-A-Box, both of which can integrate AWING’s platform. As the strategic collaboration progresses, it opens opportunities for PLDT Enterprise to bring more value-added services that complement existing connectivity solutions.
“As businesses continue to innovate, we want to help them elevate everyday customer touchpoints—starting with something as simple and familiar as public Wi-Fi,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. “We look forward to positive results from the pilot and to discovering bigger opportunities where we can all grow and create value together. That’s really the meaning behind this partnership.”
Nguyen Tien Dzung, CEO of AWING, shared: “We saw an opportunity to bring technology that’s healthier, more sustainable, and more accessible to more communities. Together with PLDT Enterprise and NTT, we’re excited to explore new ways to create shared value and make a lasting impact through technology, digital advertising, and media.”
PLDT Enterprise, AWING, and NTT e-Asia come together to discuss the future of digital marketing powered by technology. From left to right: Nico Alcoseba, First Vice President and Head of Enterprise Product Management and Innovation, PLDT Enterprise; Blums Pineda, Senior Vice President and Head of Enterprise Business Group, PLDT and Smart; Nguyen Tien Dzung, CEO, AWING; Yasuyuki Nagae, CEO, NTT e-Asia; and Reo Kusaka, Head of Global Business, NTT EAST.
Reo Kusaka, Head of Global Business of NTT EAST, added: “Our experience in Japan shows how digital services can meaningfully connect technology, community development, and the environment. Through our partnership with PLDT Enterprise and AWING, we’re bringing this vision to life—creating smarter, more vibrant spaces where people and businesses thrive together.”
The partnership supports industries such as FMCG, retail, banking, electronics, automotive, real estate, mobile apps, travel, and hospitality—sectors where customer engagement is heavily influenced by physical location and on-site experiences.
By offering brands more visibility in places where customers already are, this initiative supports businesses in strengthening marketing reach and deepening engagement.
To learn more about what PLDT Enterprise can do for your business, visit https://bit.ly/pldtenterprise-awing-ntt-easia-m.
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About PLDT Enterprise
PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.
For more information, visit pldtenterprise.com.
About AWING
AWING is a leading platform opening a new era for Mobile Location-Based Marketing, exploit the value of Wi-Fi resources – the unique touch points bridge the gap between online and offline world. Its cloud-based system transforms existing Wi-Fi infrastructure into a large-scale channel that redefines how brands connect with real-world audiences.
AWING’s win-win approach ensures that everyone benefits. By helping Wi-Fi owners upgrade their networks and providing revenue-sharing opportunities, we improve the Wi-Fi experience for users while helping advertisers target audiences precisely based on location and customer behavior.
Learn more at awing.vn.
About NTT EAST and NTT e-Asia
NTT EAST is the operating subsidiary of NTT, a global leading ICT company. Dedicated to co-creation of sustainable regional society as "Social Innovation Partner" by providing information communication service and ICT solutions.
NTT e-Asia is NTT EAST's strategic subsidiary responsible for developing its overseas business and drives social problem-solving initiative in Asian region through innovative ICT solutions.
