Reinforcing its commitment to maximizing platforms in bringing success stories to life, PLDT Enterprise has won the Silver Anvil at the 61st Anvil Awards under Public Relations Programs – Best Use of Influencer Marketing for its digital series ROI’d to Success, a multi-season campaign designed to accelerate digital adoption among enterprises across the Philippines.
Launched in 2024, ROI’d to Success transforms real business success stories into proof points for digital transformation, using authentic, peer-led storytelling to demonstrate how technology investments translate into measurable business outcomes.
Hosted by broadcast journalist Karen Davila and amplified through trusted influencer voices and Hustleshare’s podcast platform, the campaign has succeeded in making digital transformation relatable, practical, and grounded in lived entrepreneurial experiences.
Designed as an advocacy platform, ROI’d to Success evolved beyond its original video format into podcasts and short-form digital content, sustaining engagement while broadening its reach across channels where businesses actively seek insights and peer validation.
Since its launch, the series has featured a diverse portfolio of enterprises, from MSMEs to large corporations, highlighting how digital solutions create impact across industries. Among its featured success stories are NOMAD Coffee Philippines, L.A. Bakeshop, Sta. Ana Healthcare Plus Corporation, Cake2Go, Northeast Business Solutions Inc., Agri Exim Global Philippines Inc., Doublesquare Networks Inc., Hotel Casiana, and NYXSYS Philippines Inc.
Through these stories, ROI’d to Success demonstrates how technology empowers organizations of every scale to innovate, adapt, and thrive in the digital economy.
“ROI’d to Success is a testament to how we put our customers at the heart of every story,” said Julie Carceller, First Vice President and Head of Brand Management at PLDT Enterprise. “By giving entrepreneurs a platform to share how our digital solutions have accelerated their growth, we’ve shown that technology is about creating tangible impact, driving real business results, enhancing efficiency, and helping entrepreneurs scale with confidence.”
Through relatable narratives, ROI’d to Success reframed influencer marketing as an educational and empowering experience—one that builds trust while driving informed digital adoption.
The Anvil Awards affirm the campaign’s effectiveness in using influencer-led storytelling to drive engagement, awareness, and business impact. Since its launch, ROI’d to Success has delivered sustained audience growth across platforms, generated strong earned media value, and contributed to increased inquiries and solution consultations—demonstrating how purpose-driven influencer partnerships can support both brand trust and business outcomes.
Recognizing B2B customer excellence
The Anvil Awards, presented annually by the Public Relations Society of the Philippines (PRSP), stand as the country’s most prestigious recognition of public relations excellence, honoring outstanding programs and tools that exemplify excellence in research, planning, execution, evaluation, originality, and ethical practice.
In line with the PLDT Enterprise’s unwavering commitment to innovation, VITRO Inc. was also honored with the Gold Award for its VITRO Santa Rosa Launch, a milestone that marks another step forward in strengthening the nation’s digital infrastructure. As the first AI-ready data center established by the country’s leading hyperscale data center provider, VITRO Santa Rosa reinforces the Group’s mission to power the growth of local and global enterprises through resilient, future-ready digital ecosystems.
Together, these recognitions underscore PLDT Enterprise’s role as a catalyst for business empowerment—combining storytelling that inspires digital adoption and infrastructure that drives true transformation.
To learn more about what PLDT Enterprise can do for your business, visit https://bit.ly/pldtenterprise-61st-anvil-awards-pr.
