The PLDT Group was named Company of the Year at the 22nd Philippine Quill Awards, capping a strong showing with 21 wins — eight Awards of Excellence and 13 Awards of Merit — for communication programs and initiatives across the organization.
The Philippine Quill achievements of the PLDT Group reflect the collaboration behind the initiatives, with teams and partners coming together to address real needs and deliver results for customers, communities, and the country. The wins span asset protection and business resilience, brand and corporate communications, corporate social responsibility, customer experience and stakeholder engagement, reflecting the breadth of initiatives led by teams across PLDT and Smart and their partner organizations.
Among the Group’s winning entries were:
Awards of Excellence
• #BeCyberSmart: Protecting and Empowering Filipinos in the Digital Age
• Digital Farmers Program & eBizNovation: Building #FarmSmart and #MSMEmpowered Communities Through Strategic Partnerships
• The #LearnSmart App Initiative: Empowering Filipino Children through Inclusive, Culture-Centric Literacy
• Panahon Mo Na: How PLDT Home Engineered a Cultural Shift for Filipina Mompreneurs
• PLDT Home’s Madiskarte Moms PH: Driving Digital Literacy and Economic Resilience for Filipina Mompreneurs
• Smart CX Learning Experience: CARE Flix Instructional Design Series
• TNT Anibersaya 25: Celebrating 25 Years of SAYA, Loyalty, and Engagement
• Transforming Connectivity Into Culture: The PLDT Home Fiber Netflix Omnichannel Campaign
Awards of Merit
• BeCyberSmart Against Online Scams Video Series: Pushing Digital Safety Beyond the Screen
• Beyond the Screen: The PLDT Home Fiber Netflix Korea Experience
• Building Customer Loyalty Through Life-Changing Rewards: The PLDT Home One Mega Giveaway
• CX in Action: Inspiring a Customer-First Culture
• From Advocacy to Action: How PLDT Home Engaged Employees to Support Madiskarte Moms PH
• From Championship to Community: Transforming a Historic Volleyball Victory into a Shared Stakeholder
• Innovation Generation 4: Driving Youth-Led Inclusive Solutions
• PEG-Usapan Natin Sessions: Empowering Confident Communicators within the PLDT Group
• Project Bayanihan: Protecting What Connects Us
• Resilient Citizen Program: Building Preparedness for Employees, Families, and Communities
• Smart Cares: Beyond Service – The Smart Cares Experience
• Sumakses Na! Enabling Success, One Connected Home at a Time
• We Are Here for You: How PLDT Home Turned Malasakit into Customer Trust
“A winning entry is work that makes a meaningful difference. It starts with a real need, understands the people it needs to reach, and uses communication to create change that matters,” said Richard Arboleda, President of IABC Philippines. He emphasized that strong communication work rarely happens in isolation, noting that it takes people with different perspectives, experience, and judgment working together to challenge ideas, make them better, and ultimately deliver impact.
The PLDT Group also earned nominations in the Top Division Awards under Communication Management and Communication Training and Education. The evening’s highest honor came at the close of the program, when the PLDT Group was named Company of the Year. The award is given to an organization whose initiatives demonstrate excellence in communication, advance business objectives, and make a positive difference in the communities it serves.
“At PLDT and Smart, we’d like to think that this is not just about communication, but really about recognition for the fact that we are with our communities. We are carrying here not just our storytelling, but the stories of Filipinos all over the country, and all over the world,” said Roby Alampay, PLDT and Smart FVP and Group Head of Public Engagement.
Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is the country’s premier awards program for excellence in business communication and public relations. Now in its 22nd year, this year’s theme, “SOAR: Shaping Outcomes, Advancing Reputations,” highlights the role of purposeful communication in shaping outcomes and strengthening organizations and the communities they serve.
