OFW

In a spacious hall in Bergen, Norway, families gathered over home-cooked dishes. Friends reconnected through stories and laughter. And a community found a familiar sense of warmth and belonging in a country of stunning fjords, dramatic coastlines and—at least for one day—Original Pilipino Music, as a familiar voice sang: "Jopay, kumusta ka na?"

Key takeaways
· PLDT Global anchors brand growth to the expanding economic influence of overseas Filipinos
· Its platform ecosystem offers partners ready access to demand across distribution, commerce and media
· Purpose‑driven cross‑border spending supports repeat transactions and long‑term partnership value

For PLDT Global, the overseas Filipino market is no longer just a segment to reach. It is a system to be built.

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Pursuant to the directive of President Bongbong Marcos, Jr. to provide accessible lifelines for OFWs and their families during the crisis in the Middle East, the PLDT Group has expanded its communication assistance for overseas Filipinos, extending all free call services and setting up additional free call stations in select PLDT and Smart stores located in major malls.

Reaffirming their commitment to global excellence, PLDT Global Inc. has achieved its ISO 9001:2015 certification, the globally recognized standard for Quality Management Systems. The certification, awarded by TÜV SÜD PSB Philippines Inc., underscores PLDT Global's strong focus on customer-centricity, operational excellence, and its ability to consistently deliver world-class connectivity and innovative digital solutions to Filipino communities and enterprises worldwide.