In line with its heightened commitment to deliver amazing experiences to Filipinos, mobile services provider Smart Communications, Inc. (Smart), the wireless services arm of leading PLDT Inc. (PLDT), has teamed-up with Adobe, a global leader in helping brands deliver exceptional digital experiences, and Amdocs, a leading provider of software and services to communications and media companies, to pave the way for a more data-driven and customer-centric approach to serve its subscribers across the country.