One can tell by the way the colors come to life that the long months of preparation are indeed worth it. Sinulog is a much awaited festival in the beautiful Cebu City. It’s a time when Filipinos celebrate their devotion to Sto. Niño, chanting Pit Senyor as a declaration of their faith. Over the weekend, leading telco and digital services provider PLDT and its wireless brands, Smart and Sun, added cheer to the country’s biggest festival.

Digital upgrade to enhance customer experience, engagement and product delivery.

Leading telecoms and digital services provider PLDT has completed its P1 billion domestic fiber optic network (DFON) expansion project in Mindanao which provides additional resiliency for the transmission backbone that serves PLDT Home and Enterprise customers in the region.

With LTE now available, Sun customers can now enjoy a better mobile data experience.

Leading telecoms and digital services provider PLDT is set to open another international submarine cable link for the Philippines to three continents with the launch of the new Asia-Africa-Europe 1 Submarine Cable System (AAE-1) before the end of the year.

Pacific Global One, the aviation arm of telecoms leader PLDT, recently opened a chartered airlines service to take advantage of the rising demand for travel on private aircraft both for leisure and business.

Leading telecoms and digital services provider PLDT is pursuing a new program to equip more than 2,300 public transport buses with high-speed Wifi connectivity.

The support of PLDT and TNT in this year’s Tuna Festival did more than to celebrate Gensan’s famous resource. By making available its technology and mobile communication services during the celebration, PLDT and TNT also empowered the communities to effectively promote the City, its economic viability and the culture of its people, not just in the Philippines but to the rest of the world.

Leading telecoms and digital services provider PLDT and its mobile subsidiary Smart Communications have strengthened their partnership with local telecoms operators to deliver digital content and services to homes and offices in more parts of the country, enabling them to experience world-class digital entertainment and services anytime, wherever they are.

Leading telecoms and digital services provider PLDT has set up interconnection links with another telco operator in Surigao del Norte, allowing free local calls within the Province between subscribers of the two service providers. The second northernmost province in Mindanao and an important transportation hub between Visayas and Mindanao, Surigao del Norte’s capital Surigao City is dubbed as the "Gateway to Mindanao."