Aligned with their commitment to customer centricity, the country’s leading integrated telco network PLDT Inc. (PLDT) and its wireless unit Smart Communications, Inc. (Smart) unveiled their newest Experience Hub at Robinsons La Union located in San Fernando City, La Union to serve more customers in northern Luzon.
“We continue to prioritize the needs and journey of our customers as we expand our touchpoints in North Luzon. We are committed to supporting the government’s goal of narrowing the digital divide, enabling access to communications, and empowering the local governments and their communities with telco services that can improve their lives,” said Anna Fernando, PLDT Home Retail Management Head.
A bustling business and agriculture hub and dubbed as the “Surfing Capital in the North,” La Union plays a key role in raising the tourism profile of the region. Home to 576 barangays, 19 municipalities, one city, and two Congressional Districts, with a population of over 820,000, La Union welcomes thousands of domestic and foreign tourists to its shores yearly. La Union also serves as a regional hub for government offices like the Department of Education, Land Transportation Office, Philippine National Police, Philippine Information Agency, and local businesses.
“We have been present in La Union since 1997, and with the launch of our PLDT and Smart Experience Hub in Robinsons La Union, we hope to reach more customers with our value-packed offerings, particularly our postpaid services. We envision that the PLDT and Smart Experience Hub in Robinsons La Union will become the community’s go-to hub for all their connectivity needs, ensuring that they have a meaningful experience when they visit our store. We want to give them a complete experience that enables them to live their lives to the fullest when in La Union,” said Eden Techico, VP and Head of Retail Operations and Transformation at PLDT and Smart.
Present during the store opening were La Union Vice Governor Mario Eduardo Ortega, Executive Assistant to the Governor Justo Orros III, Board Member Maria Eufrosina “Chary” Nisce, Board Member Gerald Ostrea, Burgos Mayor Delfin Comides, San Fernando City Vice Mayor Alfredo Pablo Ortega, Bauang Vice Mayor Henry Bacurnay, Jr., San Fernando City Councilors Aldrin Jucar and Edwin Yumul, San Fernando City Administrator Ramon Laudencia, and businessman Winston Flores.
To date, PLDT and Smart continue to have the largest physical store footprint in the country. As of end-September, the telcos have added six new Experience Hubs to this network of physical stores, for the convenience of customers all over the Philippines.
At the PLDT and Smart Experience Hub on the 3rd level of Robinsons La Union, customers from the city and neighboring towns can avail of the latest promos of Smart Postpaid and PLDT Home, or switch their mobile numbers to Smart or TNT. They can also explore some of the latest smart gadgets to improve their home and lifestyle. The stores also feature self-care kiosks to help customers discover the best mobile and home connectivity plans that are suited for their lifestyle, and entertainment areas to engage the customers. Knowledgeable store specialists are also ready to receive the customers, to ensure a meaningful visit.
Initiatives to broaden and deepen the reach of its retail and customer service underscore the PLDT group's aspirational multi-year transformation, with elevating customer experience as one of the key priorities. They also contribute to the group’s endeavors to provide connectivity to all.
