Original article: PLDT Enterprise, Newbuy Group partner for safer SME, e-commerce messaging
As online transactions continue to grow, secure communication has become essential for operators to safeguard SMEs and e-commerce businesses. To address this, PLDT Enterprise has partnered with Newbuy Group, a Hong Kong–based global cloud communications platform with operations across the Philippines, Vietnam, and Singapore, for Smart Messaging Suite, enabling telco-grade, reliable, and secure communication solutions.
Newbuy, through its aggregator brand TelcoSMS, powers real-time communication for SMEs and e-commerce platforms such as OTPs that secure access and payments and marketing SMS for promotions and reactivation. With PLDT Enterprise, Newbuy gains access to a streamlined, high-capacity messaging platform that ensures critical notifications reach end-users at near 100% open rates—reducing churn, boosting trust, and lowering operational costs.
Newbuy is also partnering with PLDT Enterprise to integrate Silent Authentication into its services. This advanced feature goes beyond traditional OTPs by enabling frictionless, SIM-based verification that strengthens user protection against emerging fraud schemes, while aligning with regulatory requirements set by the Bangko Sentral ng Pilipinas.
Executives from PLDT Enterprise and Newbuy Group formalize their partnership to enhance secure and real-time messaging for SMEs and e-commerce businesses across Asia. From left to right: Jericke Don Holganza, Senior Relationship Manager, PLDT Enterprise; Marlon Alberto, Customer Relationship Management Head – IT Platforms and Domestic A2P, PLDT Enterprise; Mitch Locsin, First Vice President and Head of Enterprise Core Business, PLDT and Smart; Joe Champ, President and CEO, Newbuy Inc.; Mannix de Perio, Country Manager, Newbuy Inc.; Sean Li, Vice President for Operations, Newbuy Inc.; and Jenny Vargas, Operations Manager, Newbuy Inc.
“This collaboration demonstrates how we work alongside industry innovators to deliver communication platforms that are not only scalable, but also secure by design,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT Enterprise. “By enabling Newbuy’s real-time engagement with its customers, we are helping shape a safer and more seamless digital ecosystem.”
“As we expand our footprint in Asia, it is essential for us to work with partners who can ensure the speed, reliability, and integrity of our services,” said Joe Champ, President of Newbuy Group. “Through Smart Messaging Suite, strengthened by Silent Authentication, we can guarantee our operator-clients that every message sent is delivered securely, instantly, and compliantly.”
The partnership continues PLDT Enterprise’s growing role in supporting the IT and platforms industry with solutions that enable operational efficiency and address the growing importance of cybersecurity and regulatory compliance.
To learn more about PLDT Enterprise’s solutions, visit https://bit.ly/pldtenterprise-newbuy-group-pr.
