PLDT and wireless unit Smart Communications, Inc. recently held an exclusive red carpet screening of "Puso in Paris 2024." Produced by SMART Sports, the four-part documentary series looks into the training and other preparations of Filipino Olympians for the recently concluded Olympic Games Paris 2024.

PLDT and Smart Communications Inc. have given Filipino Olympians Carlos Yulo, Nesthy Petecio, and Aira Villegas, and their respective coaches and staff, a total of ₱21 million as reward for earning the Philippines its biggest number of medals at the recently concluded Olympic Games Paris 2024.