The local travel industry has grown more competitive in securing bookings with the continuous rise in the number of tourist arrivals in the country. Last year, the Department of Tourism posted a record-breaking 7.1 million international tourist arrivals, surpassing the 6.6 million arrivals in 2017 by 7.68 percent despite the six-month closure of Boracay. An influx of this magnitude and the amount of personal information it comes with call for industry players to strengthen cybersecurity measures even more.