Original article: PLDT Enterprise, GSMA, and Philippine regulators unite to launch SmartSafe
In a world where every click, login, and payment matters, PLDT Enterprise is leading the charge in empowering Filipinos with safer, simpler, and more trusted digital experiences.
Together with global mobile industry body GSMA and key Philippine regulators – such as the Department of Information and Communications Technology (DICT), Bangko Sentral ng Pilipinas (BSP), National Privacy Commission (NPC), and National Telecommunications Commission (NTC) – the corporate business arm of PLDT (Inc.) today unveiled SmartSafe, the country’s first telco-enabled fraud management API suite that is globally certified by GSMA and developed in close alignment with national regulatory standards.
PLDT Enterprise, global mobile industry body GSMA, and key Philippine regulators join together to launch SmartSafe. From left to right: Bangko Sentral ng Pilipinas Senior Director John Regala, PLDT and Smart SVP and Head of Enterprise Business Group Blums Pineda, PLDT and Smart Chairman, President, and CEO Manny V. Pangilinan, Department of Information and Communications Technology Secretary Henry Aguda, PLDT Enterprise FVP and Head of Enterprise Product Management and Innovation Nico Alcoseba, GSMA Head of Strategic Engagement Kevin Henry, and Nabstract CEO Vaibhav Mehta
“We are honored to launch SmartSafe alongside partners who are all united by a shared goal: a digital Philippines built on trust, safety, and innovation,” says Blums Pineda, SVP and Head of the Enterprise Business Group at PLDT and Smart. Timed with International Fraud Awareness Month, the launch reinforces PLDT Enterprise’s call for stronger collaboration between industry and regulators to proactively combat scams and cyber threats.
Redefining security through simplicity
At its heart is SmartSafe SilentAccess, the flagship solution of PLDT Enterprise’s anti-fraud API suite, which authenticates users directly and in real time through the nation-widest network of Smart Communications, Inc. (Smart).
The technology allows logins and transactions without relying on SMS-based one-time passwords (OTPs), thus providing a faster, simpler, and safer way to connect for both businesses and their end-users. “Security is not just a technical requirement - it is the foundation for safe and sustainable growth,” says Pineda.
Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart, emphasizes how SmartSafe represents the next step toward building a safer and more trusted digital future for every Filipino.
“With SmartSafe SilentAccess, we are proud to be the first in the country to deliver the safest telco-powered authentication solution available today. Because when businesses and their customers feel safe, they have the confidence to grow,” Pineda explains.
SilentAccess is just the beginning
Beyond silent authentication, the SmartSafe suite will expand to include:
• SmartSafe NetIdentity: Verify SIM and device authenticity
• SmartSafe GeoCheck: Identify real-time network location
• SmartSafe RoamStatus: Confirm roaming activity instantly
• SmartSafe KYCPlus: Enhance identity verification via network intelligence
Collectively, these innovations position SmartSafe as the everyday guardian of digital safety: powered by Smart’s nation-widest mobile network, backed by GSMA’s global standards, and aligned with BSP, DICT, NTC, and NPC in strengthening the country’s digital trust framework.
Making digital protection effortless for all
To power the SmartSafe fraud management suite, PLDT Enterprise partnered with Nabstract, a global enabler of Network API Platforms and a certified GSMA Open Gateway Channel Partner. The collaboration will further enable enterprises to gain real-time access to next-generation security tools and APIs to prevent fraud, protect customer accounts, and simplify user logins.
Following the launch, PLDT Enterprise will also hold a partnership event with key aggregator partners – a celebration of the trusted ecosystem that powers solutions like SmartSafe.
“SmartSafe represents leadership in action: we are protecting end-users, empowering industries, and shaping a digital ecosystem where trust is the standard,” Pineda declares. “This is the first step toward a Philippines where every login, every payment, and every digital moment is safe, seamless, and trusted.”
Driving PLDT Group’s broader mission
SmartSafe underscores PLDT and Smart’s broader commitment to building a smarter, safer, and more connected Philippines where innovation and inclusion go hand-in-hand.
The technology advances the integrated telco and digital services provider’s contribution to the United Nations Sustainable Development Goals (UNSDGs): From strengthening industries, innovations, and infrastructure (SDG 9), enabling safe economic activity (SDG 8), fostering digital trust (SDG 16), and deepening partnerships (SDG 17).
To learn more about SmartSafe, visit https://bit.ly/pldtenterprise-smartsafe-launch-pr.
About PLDT Enterprise
PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.
For more information, visit pldtenterprise.com.
