This Mother’s Month, PLDT Global’s delivers heartfelt tribute to moms and their families worldwide. To honor and celebrate the unwavering love and sacrifices of overseas Filipino workers (OFWs) and their mothers, PLDT Global Corporation (PLDT Global), through its flagship digital platform Tindahan ni Bossing (TinBo), turned the spotlight on the emotional realities of OFWs—many of whom are mothers themselves or children separated from their own.
A moving tribute video that captured the bond between a mother and her OFW daughter has gone viral with two million views across YouTube, Facebook, and TikTok, striking a chord with Filipinos worldwide, and showing how the TinBo app helps bridge emotional and physical distances.
“Many of our OFWs are women—mothers and daughters who make the ultimate sacrifice of being away from their families to provide a better life,” said Albert V. Villa-Real, President and CEO of PLDT Global, the international arm of the Philippines’ largest fully integrated telco network PLDT Inc. “We honor and celebrate their immeasurable contributions to their loved ones and to our country.”
To make Mother’s Month even more special, TinBo also offered free digital Mother’s Day greeting cards to users who made purchases through the app and online marketplace—small gestures that carried significant meaning for families. Meanwhile, subscribers abroad enjoyed discounts on select e-vouchers from beloved Philippine brands, making it easier to send love home with just a few taps.
On-ground, TinBo partnered with the Overseas Workers Welfare Administration (OWWA) for the “Araw ng Alaga kay Nanay,” a special gift-giving event at the OFW Lounges in NAIA Terminals 1 and 3 and the OWWA NCR office. Care kits and sweet treats were given to 300 OFW moms, reminding them that they are seen, valued, and celebrated.
Launched by PLDT Global, TinBo is a one-stop digital marketplace that empowers Filipinos abroad to support their families in the Philippines through load, bills payment, e-gifts, and more. These recent initiatives continue to reinforce PLDT Global’s mission: to deliver meaningful, borderless care to all Filipinos worldwide—one thoughtful gesture at a time.
