For four vibrant days, Hong Kong felt like home for thousands of Filipinos living and working there. HK Fest 2025 was more than a celebration—it was a tribute to the strength, heart, and unity of the Filipino community abroad.
From June 12 to 15, PLDT Global Corporation (PLDT Global), through its one-stop online marketplace Tindahan ni Bossing (TinBo), together with partners MQuest Ventures and Philippine Airlines, led the celebration of Philippine Independence Day with a series of events that brought the best of Filipino culture, cinema, and entertainment to the city. It was a reminder that no matter how far Filipinos are from the Philippines, home is always within reach.
“HK Fest is our way of honoring every Filipino in Hong Kong,” said Albert Villa-Real, President and CEO at PLDT Global. “We’re grateful to our partners and the community for making this possible. TinBo is proud to be part of your journey. This celebration is also a tribute to the strength and resilience of overseas Filipinos—their ultimate sacrifice to care for their families and secure a better future is nothing short of heroic.”
On June 12, the Philippine Consulate General in Hong Kong hosted a National Day Reception for overseas Filipinos and guests. Consul-General Romulo Victor M. Israel, Jr., Mrs. Catherine Joy P. Israel, and the honorable Secretary for Justice of Hong Kong Paul Lam were in attendance. The crowd was serenaded by Filipino musicians based in Hong Kong, and Asia's Diamond Soul Siren Nina.
Filipinos in Hong Kong enjoyed the Makabayan Film Fest at Emperor Cinemas iSQUARE, featuring award-winning films like Song of the Fireflies, GomBurZa, and The Kingdom.
Fans in Hong Kong got to meet stars like Enchong Dee, Sid Lucero, Sue Ramirez, and Cedrick Juan in intimate conversations hosted by Ana Ramsey.
On June 14, the spotlight turned to the Philippine Association in Hong Kong Charity Ball held at The Ritz-Carlton. The evening honored Filipino excellence, including a special tribute to business leader and PLDT Chairman Manuel V. Pangilinan for his contributions to nation-building and support for overseas Filipinos. The night sparkled with performances from Randy Santiago, K Brosas, Donita Nose, Nina, and Richard Poon.
The celebration peaked on June 15 at Chater Road with Saludo 2025 -- a whole day event that featured the best of Philippine talents, from Filipino Communities in Hong Kong representing the different regions in the Philippines to the exciting performances by celebrities. Senator Raffy Tulfo joined the crowd, and the cast of Eat Bulaga—led by Bossing Vic Sotto—brought joy and laughter to the stage. The event also marked the official launch of TinBo’s newest campaign, Alagang Bossing, featuring Vic Sotto, which celebrates the everyday heroism of overseas Filipinos. TinBo also awarded a loyal ePadala user in Hong Kong with the Alagang ePadala certificate and P100,000. Winners from New Zealand, Saudi Arabia, and Australia were also announced during the event. Another lucky TinBo user in attendance won P100,000 on the spot during the raffle draw.
TinBo is a one-stop digital platform that empowers overseas Filipinos abroad to support their families in the Philippines. From bills payment and mobile load to healthcare, insurance, and e-gift vouchers TinBo makes caring across borders simple and meaningful. Filipinos abroad can download the TinBo app via Google Play or the App Store, or visit www.tinbo.ph to start sharing the love with their families in the Philippines.
HK Fest 2025 was a celebration of freedom, family, and Filipino pride. And through it all, TinBo stood by every kababayan—proving that distance can never break the bond of home.
