PLDT and Smart amplified the spirit of the Grand Sinulog Festival 2026, offering customers perks and experiences that brought Filipinos worldwide closer to one of the country's most beloved celebrations.

PLDT and Smart’s support for the Fiesta Señor and Sinulog Festival 2025 aligns with the PLDT Group’s commitment to fostering Cebuano faith and culture, uniting devotees all over the world through reliable communication and connectivity.