PLDT and its wireless unit Smart Communications Inc. create more opportunities for micro-, small-, and medium-sized enterprises (MSMEs) and farmers with the help of technological innovation. The group has extended support to Gawad Kalinga's 2024 BayanAnihan Summit, a nationwide event that gathered young agricultural stakeholders to share knowledge, form connections, and empower them in their own efforts in their communities.

MSMEs and cooperatives in Northern Mindanao have embarked on their e-commerce journey through the eBizNovation Buy Local Bazaar on TikTok Shop session organized by PLDT and its wireless arm Smart.