PLDT, Smart, and TNT ensure both locals and tourists enjoy and share memorable experiences of the Sinulog, Dinagyang, and Ati-atihan celebrations through enhanced network capabilities and on-ground activities.

PLDT and its wireless unit Smart Communications Inc. continue to support local culture, enabling the 11th year of Pasigarbo sa Sugbo, known as the “Festival of Festivals,” organized by the Provincial Government of Cebu.