PLDT Home said it remains confident in the long‑term growth of its broadband business, as it prioritized foundational investments in the first quarter to modernize platforms and improve customer experience.

PLDT Senior Vice President and Head of Business for Home John Y. Palanca said the company deliberately took a softer first quarter as part of a longer‑term strategy to enable innovation and sustainable growth.

Telecom and digital services leader PLDT, Inc. boosted revenues of its Home Business Group by 10% to its highest-ever level of P36.4 billion in 2018, powered by rising customer demand for its fiber-powered broadband services.

In the past year, PLDT signed up 245,000 new Home customers for its fiber-powered internet services which increased its broadband subscriber base to over 1.9 million. This raised PLDT Home’s data service revenues by 33% to P27.5 billion, which now accounts for 75% of total Home revenues.