customer experience

As AI becomes increasingly embedded in customer service and business operations, PLDT and Smart believe the companies that will gain the most from the technology will not necessarily be those that automate the fastest, but those that best combine AI with human judgment, empathy, and trust.

PLDT Home said it remains confident in the long‑term growth of its broadband business, as it prioritized foundational investments in the first quarter to modernize platforms and improve customer experience.

PLDT Senior Vice President and Head of Business for Home John Y. Palanca said the company deliberately took a softer first quarter as part of a longer‑term strategy to enable innovation and sustainable growth.

Strengthening its commitment to accessible and community-based customer service, PLDT recently deployed its Community Care Caravan to two vibrant cultural celebrations.