For leading integrated telco network PLDT Inc (PLDT), customer experience is king.

At the 2026 Mobile World Congress (MWC) in Barcelona, PLDT and its wireless subsidiary Smart Communications, Inc (Smart) highlighted how the Group is transforming their integrated fixed and wireless networks to deliver better, more consistent customer experience nationwide.

For its pioneering approach to building a sustainable, AI-ready digital future, PLDT was feted at the Green All-Optical Network Forum held by independent consulting firm IDATE during the recent Mobile World Congress in Barcelona.

PLDT is betting big on the convergence of 5G and AI—not just as a tech upgrade, but as the engine of the telecom industry’s future.