Edgar Villanueva of Davao del Sur uses technology to check market prices, reach potential buyers, research farming practices, and make more informed decisions for his farm.

PLDT, Smart, and DA-ATI discussed the continued rollout of Digital Farmers Program, which supports smallholder farmers through digital skills training, access to technology, and partnerships with other government and local organizations.

At this year’s Asia Stevies, multiple initiatives from the PLDT Group were honored across categories spanning community engagement, corporate social responsibility, digital platforms, and executive thought leadership.

For smallholders to truly thrive in the digital economy, technology is already a given; what drives the shift to digital agriculture is a fully integrated ecosystem — where infrastructure, service delivery, adoption enablement, and partnerships work together to turn access into impact. 

In partnership with DA-ATI, the PLDT Group is scaling the Digital Farmers Program to equip farmers with the digital skills and tools needed to thrive in a more tech-enabled agricultural sector.

Farmers and agripreneurs gained new insights on how AI could transform their work as PLDT, Smart, and DA-ATI led discussions at Agri Asenso: ATI Learning Sites Product Expo and TechnoForum.

The group recently turned over a FarmTech kit to Central Bicol State University of Agriculture to support faculty trainers and agricultural extension workers from local government units across the region.

PLDT, Smart, and the Department of Agriculture-Agricultural Training Institute equip members of the Kapampangan Development Foundation Inc. to become tech champions.

Farmers in the region are now harnessing digital tools through the Scaling Up Sustainability project of Philippines Partnership for Sustainable Agriculture in collaboration with PLDT and Smart.

Farmer groups in the Davao Region now have the means to become digital agriculture champions.