PLDT Home said it remains confident in the long‑term growth of its broadband business, as it prioritized foundational investments in the first quarter to modernize platforms and improve customer experience.

PLDT Senior Vice President and Head of Business for Home John Y. Palanca said the company deliberately took a softer first quarter as part of a longer‑term strategy to enable innovation and sustainable growth.

As more MSMEs across the Calabarzon region strengthen their digital presence, cybersecurity awareness and online visibility are becoming increasingly important. To support this shift, PLDT and Smart and the group’s B2B arm, PLDT Enterprise, partnered with business and tourism groups in the region to host an “MSME Biz Up!” workshop series on digital marketing and online safety.